Experian is the world's largest credit bureau, offering fair and affordable access to everyday services by making the most of people's data. We were asked to design an interactive CR Report that brought alive their work for financial inclusion across the globe.
The design uses a combination of photography, infographics and simple illustrations to bring the content to life
In previous years Experian had used the same design for their corporate responsibility and annual reports. However they were keen to try a new approach, giving the CR report a distinctive narrative and design to reflect their ongoing commitment to corporate responsibility.
Our brief was to create a digital CR report that could be shared across multiple platforms easily. The design had to align to Experian's core brand, but also give the report a unique voice to engage viewers.
Our idea centred around an 'impact line' which runs consistently through the report representing the work Experian does. The line changes colour to reflect the different business areas, and breaks off to highlight specific stories and impacts.
For maximum flexibility we created an interactive PDF with simple navigation. The file could be hosted on the web, emailed and printed out easily by people all over the world.