Penny Lane is an accountancy and bookkeeping service based in Surrey. They offer a range of services for SMEs; from tax returns and accounting to payroll and reporting while breaking free from the dusty, serious image often associated with accountants.
With such a great, memorable name we focused on a type-based solution that used a friendly, rounded typeface
Penny Lane approached us as a new business offering accounting and business services in Surrey and beyond. They were keen to target SMEs, offering them a friendly service that took care of all their business needs.
We were asked to design an identity that communicated their personable and friendly service. They were keen to promote the range of services on offer, from basic accounting to payroll.
With such a great, memorable name we focused on a type-based solution that used a rounded typeface to give a feeling of friendliness and approachability. The colour scheme chosen was fresh, vibrant and ultimately very different to the colours often used by accountants.
The design was rolled out across stationery and basic guidelines to demonstrate the identity in action. Icons were also created to add flexibility and show the range of services on offer.